The BMS marketing methodology is based on international standards, guidelines and frameworks, most specifically the International Code of Marketing of Breast-milk Substitutes (The Code). The U.S. Index BMS Marketing assessment is limited to only one element of that methodology and evaluates the level of compliance with ATNI’s methodology of companies’ BMS marketing policies as the companies apply them in the United States. Analysis was undertaken parallel to the Global Index 2018 BMS Marketing assessment. The BMS Marketing assessment is based solely on publicly available policy documents. All of the companies’ policies were in the public domain. Therefore, there was no need to engage further with them to obtain more information. As this is the first U.S. Index and because of the limited application of these companies’ policies in the United States, the findings are not presented as a ranking, as they are in other Indexes.
The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.
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