Global Index

India Spotlight Index

Global Index 2018

Research approach

BMS 1: Corporate Profile

How the Corporate Profile research was undertaken

All six companies assessed were informed two months prior to the initiation of research of their inclusion in the BMS Marketing assessment. These companies were first invited to take part in an online briefing to explain the methodology and the research process. Only one of the companies – KraftHeinz – did not do so; as a result, its Corporate Profile assessment is based solely on information available in the public domain by the time the research was completed. The research process followed was:

  • ATNF transferred any information provided by the companies for the 2016 Index to the online research platform as well as new company policies, reports etc in the public domain. ATNF indicated in the comments section where information was inadequate or missing.
  • Companies were given four weeks to upload further information and comments to the platform, under a non-disclosure agreement where requested.
  • An ATNF staff member reviewed all the material and allocated provisional scores for each indicator. A list of questions was drawn up, with the input of ATNF’s Senior Advisor, and sent to each company to request that they provide additional information necessary to fully assess each indicator.
  • Companies were given one week to provide the additional information requested, having been advised some time prior that they would receive this request in order to set aside time to review the request. Once final clarifications were addressed, the platform was ‘closed’ and companies could no longer add information or view their records.
  • ATNF reviewed the additional material and allocated final scores.
  • Individual scores were calculated and the Corporate Profile section of the scorecards drafted, noting areas of compliance and non-compliance, and improvements recommended.
  • The BMS 1 section of the draft scorecards, excluding scores and ranking, were provided to all companies 5 weeks before the launch to give them the opportunity to identify any factual inaccuracies prior to launch, which were corrected. Any references to the companies made in the BMS chapter relating to BMS 1 were also shared so that companies could confirm they were factually accurate.
  • The final BMS Marketing scorecards were sent to the six companies, plus the draft Global Index report, including all final scores and rankings, at least 36 hours prior to launch on 23rd May 2018.

BMS 2: In-country assessments

How the two countries were selected for the in-country assessments 

To be considered for selection, countries needed to meet two criteria:

  1. Score as a higher-risk country on a risk rating system used by FTSE4Good, based on data from UNICEF and other organizations’.
  2. Ideally all six of the rated companies should be present in the market, although there are few countries where this is the case.

How the in-country assessments were undertaken

Research methodology 

With the advice of the BMS Expert Group, ATNF revised its methodology for assessing companies’ compliance with The Code and local regulations within specific markets. The basis for the methodology was the first edition of the NetCode Protocol developed by the WHO with a group of international experts (full title: Protocol for the Assessment and Monitoring of ‘The Code’ and Relevant National Measures.)

The types of research required by NetCode are the same as those required by the IGBM Protocol used for the in-country assessments for the 2016 Index. The goal is to assess companies’ compliance with five Articles of The Code (Articles 4, 5, 6, 7 and 9), subsequent WHA resolutions and any local regulations that have provisions additional to these documents. It does not extend to assessing the conduct of people employed by manufacturers and distributors (Article 8) nor the quality of products (Article 10). 

Research process

The research process is outlined in detail the reports of Westat, the research company commissioned by ATNF to carry out the studies. In summary, Westat and its local partners, with the guidance of ATNF and its Senior Advisor:

  1. Identified the cities in which to undertake the study: based on the NetCode recommendation to undertake the assessment in the capital or largest city of the chosen country, Bangkok and Lagos were selected.
  2. Information was gathered from the appropriate sources and authorities on the location, type and size of health facilities in those cities. These were then sampled in accordance with the Protocol guidance.
  3. Sought approval from appropriate authorities and the Internal Review Boards of Westat and the local partners, to conduct the studies.
  4. Undertook a comparative analysis of The Code and applicable national regulations governing BMS marketing in each country to identify any differences. Where the national regulations were stronger than The Code, changes needed to each of the model data collection forms provided in the Protocol were identified.
  5. Adapted the data collection forms provided in the Protocol, for each country, to ensure that data could be collected by product type and company.
  6. Bought as many products as possible from a range of retailers available in each city and classified those products according to age range and manufacturer.
  7. Made arrangements in each country for data collection and review, and agreed the process Westat would follow when monitoring online retailers, companies’ own websites, social media platforms, and parent and child websites.
  8. Identified and contracted media monitoring firms in each country to monitor television, radio and print media.
  9. Ran one-week training programs for data collectors and supervisors. Pre-tested the forms and agreed research protocols.
  10. Organized and undertook visits to sampled healthcare facilities. During visits, data collectors interviewed women and healthcare professionals, chosen using a random sampling technique, and assessed any BMS marketing materials within those facilities.
  11. Cleaned and analysed all data collected, and wrote the study report.

The following were the key components of the in-country assessments:

BMS 1: Corporate Profile

How the Corporate Profile research was undertaken

All six companies assessed were informed two months prior to the initiation of research of their inclusion in the BMS Marketing assessment. These companies were first invited to take part in an online briefing to explain the methodology and the research process. Only one of the companies – KraftHeinz – did not do so; as a result, its Corporate Profile assessment is based solely on information available in the public domain by the time the research was completed. The research process followed was:

  • ATNF transferred any information provided by the companies for the 2016 Index to the online research platform as well as new company policies, reports etc in the public domain. ATNF indicated in the comments section where information was inadequate or missing.
  • Companies were given four weeks to upload further information and comments to the platform, under a non-disclosure agreement where requested.
  • An ATNF staff member reviewed all the material and allocated provisional scores for each indicator. A list of questions was drawn up, with the input of ATNF’s Senior Advisor, and sent to each company to request that they provide additional information necessary to fully assess each indicator.
  • Companies were given one week to provide the additional information requested, having been advised some time prior that they would receive this request in order to set aside time to review the request. Once final clarifications were addressed, the platform was ‘closed’ and companies could no longer add information or view their records.
  • ATNF reviewed the additional material and allocated final scores.
  • Individual scores were calculated and the Corporate Profile section of the scorecards drafted, noting areas of compliance and non-compliance, and improvements recommended.
  • The BMS 1 section of the draft scorecards, excluding scores and ranking, were provided to all companies 5 weeks before the launch to give them the opportunity to identify any factual inaccuracies prior to launch, which were corrected. Any references to the companies made in the BMS chapter relating to BMS 1 were also shared so that companies could confirm they were factually accurate.
  • The final BMS Marketing scorecards were sent to the six companies, plus the draft Global Index report, including all final scores and rankings, at least 36 hours prior to launch on 23rd May 2018.

 


 

BMS 2: In-country assessments

How the two countries were selected for the in-country assessments 

To be considered for selection, countries needed to meet two criteria:

  1. Score as a higher-risk country on a risk rating system used by FTSE4Good, based on data from UNICEF and other organizations’.
  2. Ideally all six of the rated companies should be present in the market, although there are few countries where this is the case.

How the in-country assessments were undertaken

Research methodology 

With the advice of the BMS Expert Group, ATNF revised its methodology for assessing companies’ compliance with The Code and local regulations within specific markets. The basis for the methodology was the first edition of the NetCode Protocol developed by the WHO with a group of international experts (full title: Protocol for the Assessment and Monitoring of ‘The Code’ and Relevant National Measures[RC1] .)

The types of research required by NetCode are the same as those required by the IGBM Protocol used for the in-country assessments for the 2016 Index. The goal is to assess companies’ compliance with five Articles of The Code (Articles 4, 5, 6, 7 and 9), subsequent WHA resolutions and any local regulations that have provisions additional to these documents. It does not extend to assessing the conduct of people employed by manufacturers and distributors (Article 8) nor the quality of products (Article 10). 

Research process

The research process is outlined in detail the reports of Westat, the research company commissioned by ATNF to carry out the studies. In summary, Westat and its local partners, with the guidance of ATNF and its Senior Advisor:

  1. Identified the cities in which to undertake the study: based on the NetCode recommendation to undertake the assessment in the capital or largest city of the chosen country, Bangkok and Lagos were selected.
  2. Information was gathered from the appropriate sources and authorities on the location, type and size of health facilities in those cities. These were then sampled in accordance with the Protocol guidance.
  3. Sought approval from appropriate authorities and the Internal Review Boards of Westat and the local partners, to conduct the studies.
  4. Undertook a comparative analysis of The Code and applicable national regulations governing BMS marketing in each country to identify any differences. Where the national regulations were stronger than The Code, changes needed to each of the model data collection forms provided in the Protocol were identified.
  5. Adapted the data collection forms provided in the Protocol, for each country, to ensure that data could be collected by product type and company.
  6. Bought as many products as possible from a range of retailers available in each city and classified those products according to age range and manufacturer.
  7. Made arrangements in each country for data collection and review, and agreed the process Westat would follow when monitoring online retailers, companies’ own websites, social media platforms, and parent and child websites.
  8. Identified and contracted media monitoring firms in each country to monitor television, radio and print media.
  9. Ran one-week training programs for data collectors and supervisors. Pre-tested the forms and agreed research protocols.
  10. Organized and undertook visits to sampled healthcare facilities. During visits, data collectors interviewed women and healthcare professionals, chosen using a random sampling technique, and assessed any BMS marketing materials within those facilities.
  11. Cleaned and analysed all data collected, and wrote the study report.

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The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

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Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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