Companies can help consumers make healthier choices by improving the nutritional quality of foods made available to them. This Category addresses companies’ efforts to do so through research and development (R&D), new product formulation and reformulation of existing products. It also assesses the quality of the nutrient profiling system that a company may use to guide its product formulation efforts.
This Category consists of two Criteria:
B1 Product formulation
B2 Nutrient profiling
To perform well in this Category, companies should: