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New report on the marketing of breast-milk substitutes in Thailand launched by ATNF

19 February 2018

The Access to Nutrition Foundation (ATNF) is today publishing a report entitled ‘Marketing of breast-milk substitutes: Thailand 2018’ that summarises the results of a study undertaken in the summer of 2017.

The study found more than 3,000 incidences of BMS marketing in Thailand that do not comply with the recommendations of The International Code of Marketing of Breast-milk Substitutes. By far the most prevalent form of marketing was point-of-sale promotion on a small number of major online retailers’ sites: they accounted for 84% of all incidences of non-compliance. Fourteen percent (14%) of the total number of the incidences of non-compliance related to infant formula, 16% to follow-on-formula and 68% to growing-up milks. ATNF’s study was undertaken in the summer of 2017, prior to the introduction of Thailand’s new ‘Milk Act’.

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