The breast-milk substitutes market in India

According to Euromonitor, baby foods sales increased from US$271 million in 2010 to US$775 million in 2015, a 24.3% compound annual growth rate.

In 2015, Nestlé India was the biggest company in the Indian market, with a market share of 45%. Amul (the brand name under which the Gujarat Cooperative Milk Marketing Federation sells its products) commanded 31% of the market, though it only sells one infant formula product - Amulspray. Danone was a distant third, with around 4% of the market, all the other producers garner much smaller shares.

Commentators expect the market to continue to grow quickly, driven by the growth of the middle and upper classes (which now account for a quarter of India’s total population), more women entering the workforce and increased urbanization and adoption of a western lifestyle.

All companies whose products were found in the study area were included in the BMS assessment.