U.S. Spotlight Index

Global Index

India Spotlight Index

India Spotlight Index

BMS assessment

The India Spotlight Index follows the approach taken in the 2016 Access to Nutrition Global Index (ATNI) of assessing infant foods companies’ marketing practices within India. It assesses such companies’ compliance with the International Code of Marketing of Breast-milk Substitutes (The Code), subsequent WHA resolutions and the India regulation that controls the marketing of infant formula and foods, the India Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992 as amended in 2003 (IMS Act).

A study was undertaken in Greater Mumbai using the Interagency Group on Breastfeeding Monitoring (IGBM) Protocol, the same approach taken in Vietnam and Indonesia in 2015 for the 2016 Global Index. The research was carried out by specialist research organization Westat, based in Rockville, Maryland (US), working closely with The Centre for Media Studies (CMS) Research House based in New Delhi which undertook the in-country data collection.

Eight companies’ infant formula and food products, that were sold in Greater Mumbai were included in the study. Their overall India Spotlight Index scores, therefore, reflect their performance in the breast-milk substitute (BMS) assessment. The findings relating to all eight BMS companies assessed are presented in the chapter entitled ‘Marketing of Breastmilk Substitutes’.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.


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