U.S. Spotlight Index

Global Index

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U.S. Spotlight Index

Mars, Inc.

Corporate Profile

Rank
4
Score
3.9

Product Profile

Rank
10
Score
1.6

Product Profile

Revenue Score
Confectionery 90-100% 0.7
Ice Cream and Frozen Desserts 0-10% 1.5
Rice, Pasta and Noodles 0-10% 3.0
Savory Snacks 0-10% 0.5
Company type
Privately held
Headquarters
U.S.
No. of U.S. employees
Not available
U.S. revenue range*
USD 5-10 billion
* Source: Euromonitor International, 2017.

Nutrition

4
3.9

Corporate Profile

  • Governance

    Overall scores
    Rank 7
    Score2.492
    Scores per criterion
    Criterion Absolute score Weighted score
    Strategy 4.809 1.601397
    Management 2.666 0.887778
    Reporting 0 0
    Average scores
    Lowest 0.347
    Average 3.4163
    Highest 7.203
  • Products

    Overall scores
    Rank 4
    Score4.153
    Scores per criterion
    Criterion Absolute score Weighted score
    Formulation 1.639 0.8195
    Profiling 6.667 3.3335
    Average scores
    Lowest 0.084
    Average 3.168
    Highest 7.452
  • Accessibility

    Overall scores
    Rank 7
    Score0
    Scores per criterion
    Criterion Absolute score Weighted score
    Pricing 0 0
    Distribution 0 0
    Average scores
    Lowest 0
    Average 0.6996
    Highest 2.946
  • Marketing

    Overall scores
    Rank 1
    Score6.98
    Scores per criterion
    Criterion Absolute score Weighted score
    Policy (all) 3.958 0.9895
    Compliance (all) 10 2.5
    Policy (children) 8.248 2.062
    Compliance (children) 5.714 1.4285
    Average scores
    Lowest 0.704
    Average 3.879
    Highest 6.98
  • Lifestyles

    Overall scores
    Rank 4
    Score5.736
    Scores per criterion
    Criterion Absolute score Weighted score
    Employees 7.333 2.441889
    Breastfeeding 6.875 2.289375
    Consumers 3 0.999
    Average scores
    Lowest 0
    Average 4.148
    Highest 7.38
  • Labeling

    Overall scores
    Rank 5
    Score6.25
    Scores per criterion
    Criterion Absolute score Weighted score
    Facts 6.25 6.25
    Average scores
    Lowest 1.25
    Average 5.75
    Highest 8.75
  • Engagement

    Overall scores
    Rank 1
    Score5.542
    Scores per criterion
    Criterion Absolute score Weighted score
    Lobbying 4.834 2.417
    Stakeholder 6.25 3.125
    Average scores
    Lowest 0.833
    Average 3.4706
    Highest 5.542

Main areas of strength

• Mars ranks fourth on the U.S. Index Corporate Profile with a score of 3.9 out of 10.
• Mars has recently implemented the ‘Sustainable in a Generation’ plan, which contains a strategic focus on improving nutrition and health. The company recognizes it has a role to play in tackling the challenges of obesity and recognizes the key public health priorities as set out in the World Health Organization (WHO) Global Action Plan 2013-2020.
• Mars leads the ranking for responsible marketing commitments and performance. Its policy covers marketing to all consumers, with specific attention for marketing to children. Mars does not market any products to children under 12 and applies the industry-leading audience threshold of 25% to identify child audiences all media. Mars commissions comprehensive external audits of its marketing compliance to all consumers and to children, in addition to auditing by the Council of Better Business Bureaus (CBBB) related to marketing to children.
• Mars’ employee health and wellness program focuses on healthy diets, active lifestyles and healthy behaviors. It is available to all U.S. employees, and those family members covered by the company’s medical plan. The information that Mars discloses regarding its employee health and wellness program includes health outcomes.
• Mars provides a narrative and discloses extensive information about its lobbying activities in the United States, including information on board seats, conflicts of interest and lobbying positions.

Priority areas for improvement

• Mars ranks tenth on the U.S. Index Product Profile with a score of 1.6 out of 10. It is estimated that 1% of its 2016 sales were from healthy products (i.e. those with a Health Star Rating (HSR) of 3.5 or more) and 1% from products that meet WHO Euro criteria for marketing to children. Mars does not disclose the percentage of healthy products in the United States, or the sales derived from them. It should improve its transparency in this area and step up its product reformulation, portion control, new product development and/or make acquisitions to improve the healthiness of its U.S. product portfolio.
• Mars discloses limited information regarding its U.S. commitments and performance. It should increase its U.S.-specific public disclosure and it should step up to industry leading practice by reporting formally and regularly on its approach and progress to tackling nutrition issues in the United States.
• Mars does not have a policy on improving the affordability and accessibility of its healthy (Food) products that focuses on priority populations in the United States. It does not commit to ensuring that a high percentage of products donated to programs to address food insecurity are healthy, either. The company should improve and disclose more information on these topics.
• Mars could improve its policy on marketing to children by extending its commitments to middle and high schools and to other places popular with children. Further, to address concerns about ‘copy-cat’ products, Mars should ensure that all products sold under the Smart Snacks in School regulation meet the same nutrition standards everywhere, including those products that are sold through other channels with a similar ‘look and feel’.
• The company does not make a commitment to only lobby with the intention to support measures to prevent and address obesity and diet-related chronic diseases. It is encouraged to make an explicit commitment not to lobby against public health-supporting initiatives.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

Contact

Access to Nutrition Foundation
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3511 MJ Utrecht
The Netherlands
+31 (0)30 410 09 16

info@accesstonutrition.org

Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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