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U.S. Spotlight Index

Dr Pepper Snapple Group

Corporate Profile

Rank
10
Score
0.6

Product Profile

Rank
8
Score
3.4

Product Profile

Revenue Score
Carbonates 70-80% 1.4
Juice 10-20% 2.8
RTD Tea 0-10% 1.6
Processed Fruit and Vegetables 0-10% 3.4
Company type
Publicly traded
Headquarters
U.S.
No. of U.S. employees
17,000
U.S. revenue range*
USD 5-10 billion
* Source: Euromonitor International, 2017.

Nutrition

10
0.6

Corporate Profile

  • Governance

    Overall scores
    Rank 9
    Score1.178
    Scores per criterion
    Criterion Absolute score Weighted score
    Strategy 2.7 0.8991
    Management 0.833 0.277389
    Reporting 0 0
    Average scores
    Lowest 0.347
    Average 3.4163
    Highest 7.203
  • Products

    Overall scores
    Rank 9
    Score0.104
    Scores per criterion
    Criterion Absolute score Weighted score
    Formulation 0.208 0.104
    Profiling 0 0
    Average scores
    Lowest 0.084
    Average 3.168
    Highest 7.452
  • Accessibility

    Overall scores
    Rank 7
    Score0
    Scores per criterion
    Criterion Absolute score Weighted score
    Pricing 0 0
    Distribution 0 0
    Average scores
    Lowest 0
    Average 0.6996
    Highest 2.946
  • Marketing

    Overall scores
    Rank 10
    Score0.704
    Scores per criterion
    Criterion Absolute score Weighted score
    Policy (all) 0 0
    Compliance (all) 0 0
    Policy (children) 2.816 0.704
    Compliance (children) 0 0
    Average scores
    Lowest 0.704
    Average 3.879
    Highest 6.98
  • Lifestyles

    Overall scores
    Rank 9
    Score0.792
    Scores per criterion
    Criterion Absolute score Weighted score
    Employees 0.75 0.24975
    Breastfeeding 0 0
    Consumers 1.625 0.541125
    Average scores
    Lowest 0
    Average 4.148
    Highest 7.38
  • Labeling

    Overall scores
    Rank 8
    Score3.125
    Scores per criterion
    Criterion Absolute score Weighted score
    Facts 3.125 3.125
    Average scores
    Lowest 1.25
    Average 5.75
    Highest 8.75
  • Engagement

    Overall scores
    Rank 9
    Score0.833
    Scores per criterion
    Criterion Absolute score Weighted score
    Lobbying 1.666 0.833
    Stakeholder 0 0
    Average scores
    Lowest 0.833
    Average 3.4706
    Highest 5.542

Main areas of strength

• Although Dr Pepper Snapple’s score on the Corporate Profile is low, it has put in place some commitments and initiatives which it reports publicly.
• The company conducts some nutrition-related risk assessment and reports this in its Form 10-K Annual Report. In addition, Dr Pepper Snapple publicly reported on taking nutrition issues into consideration in its decision about the recent Bai Brands merger.
• Dr Pepper Snapple commits not to market its beverage brands in print, broadcast or online media to children under 12.
• The company funds some non-commercial public health and nutrition programs, working with United Way and the Boys & Girls Clubs of America. It also runs a physical activity program called Let's Play, in partnership with KaBoom! and Good Sports.
• Dr Pepper Snapple provides nutrition panel information online through dedicated web pages, which appears to cover all of its U.S. products.

Priority areas for improvement

• Dr Pepper Snapple ranks tenth on the U.S. Index Corporate Profile with a score of 0.6 out of 10 and is tied for eighth on the U.S. Index Product Profile with a score of 3.4 out of 10.
• The company was estimated to generate 9% of 2016 sales from healthy products (having a Health Star Rating (HSR) of 3.5 or more) and 7% from products that meet World Health Organization (WHO) Euro criteria for marketing to children. The company should step up its product reformulation, new product development and/or make acquisitions to improve the healthiness of its U.S. product portfolio.
• The company should increase its focus on nutrition and health, starting by adopting a mission statement and corporate growth strategy that explicitly refer to these business-critical topics. It should publish more information about its commercial approach to improving the accessibility of healthy foods and addressing obesity and diet-related diseases, with a particular reference to priority populations. It could also publish its approach to addressing food insecurity in the United States.
• The company could further increase public disclosure about its nutrition-related commitments, policies and practices in the United States and is encouraged to engage with ATNF to allow for a more complete assessment of its policies and practices.
• Dr Pepper Snapple should adopt and disclose a Nutrient Profiling System (NPS) and use it as the basis for defining healthy products and to guide a business-wide reformulation program underpinned by a comprehensive set of product reformulation targets.
• Commitments and evidence of activities related to improving the affordability and accessibility of healthy products, support for healthy lifestyles or stakeholder engagement are limited or non-existent. Dr Pepper Snapple should improve in these areas.
• The company should improve its minimal responsible marketing policy and, to address concerns about ‘copy-cat’ products, Dr Pepper Snapple should ensure that all products sold under the Smart Snacks in School regulation meet the same nutrition standards everywhere, including those products that are sold through other channels with a similar ‘look and feel’.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

Contact

Access to Nutrition Foundation
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3511 MJ Utrecht
The Netherlands
+31 (0)30 410 09 16

info@accesstonutrition.org

Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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