U.S. Spotlight Index

Global Index

India Spotlight Index

U.S. Spotlight Index

ConAgra Brands

Corporate Profile

Rank
7
Score
1.9

Product Profile

Rank
1
Score
5.8

Product Profile

Revenue Score
Dairy 10-20% 2.1
Processed Fruit and Vegetables 10-20% 4.1
Processed Meat and Seafood 10-20% 2.4
Ready Meals 40-50% 3.3
Savory Snacks 20-30% 2.1
Company type
Publicly traded
Headquarters
U.S.
No. of U.S. employees
12,600
U.S. revenue range*
USD 5-10 billion
* Source: Euromonitor International, 2017.

Nutrition

7
1.9

Corporate Profile

  • Governance

    Overall scores
    Rank 5
    Score3.111
    Scores per criterion
    Criterion Absolute score Weighted score
    Strategy 1.25 0.41625
    Management 3.082 1.026306
    Reporting 5 1.665
    Average scores
    Lowest 0.347
    Average 3.4163
    Highest 7.203
  • Products

    Overall scores
    Rank 7
    Score1.055
    Scores per criterion
    Criterion Absolute score Weighted score
    Formulation 2.11 1.055
    Profiling 0 0
    Average scores
    Lowest 0.084
    Average 3.168
    Highest 7.452
  • Accessibility

    Overall scores
    Rank 5
    Score0.719
    Scores per criterion
    Criterion Absolute score Weighted score
    Pricing 0.729 0.3645
    Distribution 0.708 0.354
    Average scores
    Lowest 0
    Average 0.6996
    Highest 2.946
  • Marketing

    Overall scores
    Rank 7
    Score2.904
    Scores per criterion
    Criterion Absolute score Weighted score
    Policy (all) 1.354 0.3385
    Compliance (all) 0 0
    Policy (children) 5.975 1.49375
    Compliance (children) 4.286 1.0715
    Average scores
    Lowest 0.704
    Average 3.879
    Highest 6.98
  • Lifestyles

    Overall scores
    Rank 8
    Score3.188
    Scores per criterion
    Criterion Absolute score Weighted score
    Employees 3.063 1.019979
    Breastfeeding 6.25 2.08125
    Consumers 0.25 0.08325
    Average scores
    Lowest 0
    Average 4.148
    Highest 7.38
  • Labeling

    Overall scores
    Rank 9
    Score1.25
    Scores per criterion
    Criterion Absolute score Weighted score
    Facts 1.25 1.25
    Average scores
    Lowest 1.25
    Average 5.75
    Highest 8.75
  • Engagement

    Overall scores
    Rank 7
    Score2.916
    Scores per criterion
    Criterion Absolute score Weighted score
    Lobbying 1.666 0.833
    Stakeholder 4.166 2.083
    Average scores
    Lowest 0.833
    Average 3.4706
    Highest 5.542

Main areas of strength

• ConAgra ranks first on the U.S. Index Product Profile with a score of 5.8 out of 10. Although the performance of companies across the industry is disappointing, ConAgra outperforms its peers.
• ConAgra’s approach to nutrition focuses on three areas - portion and calorie control, dietary variety and heart health. In Fiscal Year (FY) 2016, the company launched various new products in each focus area.
• ConAgra’s non-commercial public health and nutrition approach is based on a comprehensive strategy. Both the company and its foundation support programs within five broad areas: Create awareness, build effective partnerships, engage people, support its communities and donate products. The company’s reporting on its non-commercial work is comprehensive and is best practice among the companies assessed.
• ConAgra pledges to follow the two main sets of industry self-regulation commitments by being a Children’s Food and Beverage Advertising Initiative (CFBAI) member and supporting the Children’s Advertising Review Unit (CARU) Guidelines, administered by the U.S. Council of Better Business Bureaus (CBBB). ConAgra does not market to children under the age of six where children make up more than 35% of the audience.
• ConAgra labels its products according to the Grocery Manufacturers Association (GMA) Facts Up Front program and provides nutrition information online through the GMA SmartLabel system.

Priority areas for improvement

• ConAgra ranks joint seventh on the U.S. Index Corporate Profile with a score of 1.9 out of 10.
• ConAgra was estimated in the Product Profile to generate 44% of 2016 sales from healthy products (having a Health Star Rating (HSR) of 3.5 or more) and 32% from products that meet World Health Organization (WHO) Euro criteria for marketing to children. Despite placing first in the Product Profile ranking, the company could step up its product reformulation, new product development and/or make acquisitions to improve the healthiness of its U.S. product portfolio.
• Because the company did not engage with ATNF, its score is based on publicly available information only. ConAgra is encouraged to engage with ATNF for the next Index to allow for a more complete assessment of its policies and practices.
• The company’s approach to nutrition lacks measurable objectives on a broad range of nutrition-related topics. The company should clarify whether its focus on nutrition and health and the ‘Good Food’ pillar of its ‘Citizenship Strategy’ are integral parts of its commercial growth strategy.
• ConAgra should publish more information about its commercial approach, as it does for its non-commercial approach, on addressing obesity and diet-related diseases, particularly in relation to addressing priority populations in the United States. This should include an approach to improve the accessibility and affordability of its healthy products.
• The company does not appear to have a Nutrient Profiling System (NPS) to guide its product reformulation and its R&D and does not publish currently applicable product reformulation targets. ConAgra should adopt and disclose these.
• ConAgra should improve its responsible marketing to children policy by lowering its audience threshold to <25%. It should extend its commitments related to marketing activities in or near schools and other places popular with children. Further, to address concerns about ‘copy-cat’ products, ConAgra should ensure that all products sold under the Smart Snacks in School regulation meet the same nutrition standards everywhere, including those products that are sold through other channels with a similar ‘look and feel’.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

Contact

Access to Nutrition Foundation
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3511 MJ Utrecht
The Netherlands
+31 (0)30 410 09 16

info@accesstonutrition.org

Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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