U.S. Spotlight Index

Global Index

India Spotlight Index

Global Index 2018

Mondelez International, Inc.

Rank
5
Score
5.9
4 (2015)

Nutrition

5
5.8

Undernutrition

6
4.6

Product Profile

19
2.5

Nutrition General

A Governance (12.5%)
7.2
B Products (25%)
6.1
C Accessibility (20%)
1.1
D Marketing (20%)
6.6
E Lifestyles (2.5%)
5.8
F Labeling (15%)
9.2
G Engagement (5%)
5.4

Undernutrition

A Governance (12.5%)
5.9
B Products (25%)
5.1
C Accessibility (20%)
5.9
D Marketing (20%)
0.0
E Lifestyles (2.5%)
8.6
F Labeling (15%)
7.5
G Engagement (5%)
1.2

Corporate Profile

Headquarters
U.S.
# of employees
99,000
Market capitalization
$68,308 m
Reported product categories
Bakery, Confectionery, Dairy, Snack Bars, Snacks, Hot Drinks
Total revenues*
$25,923 m
Reported revenue by geography**
Americas 39%, Europe 38%, Africa / Middle East Asia 22%
* Source: Morningstar, USD historic exchange rate ** Source: Morningstar

Main areas of strength

• Mondelez’ score has increased from 4.1 in 2016 to 5.9 out of 10 in 2018. Since 2016, the company has improved in a number of categories and on its approach to undernutrition, specifically related to accessibility, affordability and labeling. The company now ranks fifth on the Global Index.
• Mondelez does not advertise its products in any media primarily directed to children under age 12, irrespective of the product’s nutritional profile. This is an improvement since 2016 and a commitment demonstrated by only three companies in the Index. In addition, Mondelez is one of only a handful of companies that does not advertise in secondary schools, in addition to primary schools.
• Mondelez shows strong commitments and performance related to consumer education. It is one of two companies that funds only healthy eating and healthy lifestyles programs set up and run by third-parties. It also commissions independent evaluations of the programs' health impact which is publicly disclosed. This approach extends to undernourished consumers in developing countries.
• Mondelez has rolled out its full labeling commitments (front-of-pack and back-of-pack) in all markets. This is leading practice in terms of the level of product coverage among companies in the 2018 Global Index.
• In 2017 Mondelez updated its fortification policy by strengthening its product fortification commitments and including a commitment to consider the accessibility and affordability of fortified products targeted towards populations with micronutrient deficiencies. It provided many examples of how it does this from a range of developing countries.
• Mondelez commits to labeling products that either have naturally high levels of micronutrients or that have been fortified in accordance with local regulations or by recognized bodies, such as Codex. This commitment also extends to health and nutrition claims.

Priority areas for improvement

• Mondelez ranks nineteenth in the Product Profile with a score of 2.5 out of 10, which included its major product categories in eight countries. Mondelez was estimated to derive only 7% of its total sales in 2016 from healthy products, i.e. those that achieve 3.5 stars or more on the Health Star Rating (HSR) system. This indicates that Mondelez has significant scope to improve the healthiness of its portfolio through product reformulation, innovation and/or acquisitions or disposals. As there is limited potential to make products such as confectionery and snacks healthier, the company is encouraged to continue supporting efforts to stimulate healthier diets, e.g. through serving size.
• As in the 2016 Index, Mondelez does not have a sugar target. This is a significant omission. The company could improve its commitments on product formulation by setting goals to add positive nutrients such as fruits, vegetables, nuts and legumes, where relevant, to its product range.
• Mondelez has not made any commitments nor did it provide examples of marketing strategies designed to ensure that its healthy, fortified products reach undernourished populations in developing countries. Further, it could not provide commitments or examples of playing an active part in supporting the efforts of governments in developing countries to address undernutrition nor of engagement with relevant organizations on undernutrition. This is an area it should place more focus on.
• Mondelez’s approach to undernutrition, both through its core business and other non-commercial routes, broadly focuses on developing countries rather than on higher-priority countries. To improve its approach, Mondelez should focus on priority populations within those priority countries, i.e. those with the most serious micronutrient deficiencies.
• Overall, Mondelez could improve by publishing more on its commitments, policies and performance to allow stakeholders to better understand the scope of its commitments and its progress.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

Contact

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The Netherlands
+31 (0)30 410 09 16

info@accesstonutrition.org

Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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