Global Index

India Spotlight Index

Global Index 2018

The Kraft Heinz Company

Rank
20
Score
0.0
20 (2015)

Nutrition

18
0.7

Undernutrition

13
0.7

BMS

6
0.0

Product Profile

6
5.7

Nutrition General

A Governance (12.5%)
0.3
B Products (25%)
0.2
C Accessibility (20%)
0.0
D Marketing (20%)
2.5
E Lifestyles (2.5%)
0.2
F Labeling (15%)
0.4
G Engagement (5%)
1.0

Undernutrition

A Governance (12.5%)
1.2
B Products (25%)
1.6
C Accessibility (20%)
0.9
D Marketing (20%)
0.0
E Lifestyles (2.5%)
0.0
F Labeling (15%)
0.0
G Engagement (5%)
0.0

Corporate Profile

Headquarters
U.S.
# of employees
39,000
Market capitalization
106,983 m
Reported product categories
Baby Food, Meal Replacement, Sauces, Dairy, Snack Bars, Ready Meals, Spreads, Concentrates, Juice, Hot Drinks
Total revenues*
26,487 m
Reported revenue by geography**
North America 79%, Rest of World 21%
* Source: Morningstar, USD historic exchange rate ** Source: Morningstar

Main areas of strength

• The merged entity of Kraft Heinz is a new entrant to the 2018 Global Access to Nutrition Index. In previous Indexes, Kraft and Heinz were assessed as two separate companies. Thus, no comparisons can be made to the 2016 Index. The merged company did not engage with ATNF during the research process.
• Even though the company’s score is very low on the Corporate Profile, and is zero out of ten once the BMS Marketing adjustment is made, it has put in place some commitments and taken action.
• In the U.S., Kraft Heinz participates in the Children’s Food & Beverage Advertising Initiative (CFBAI) and the Children’s Advertising Review Unit (CARU). Kraft Heinz does not market to children under the age of six where they make up more than 35% of the audience. Kraft Heinz is one of only a handful of companies that does not advertise in secondary schools or primary schools (but in the U.S. only).
• Kraft Heinz addresses undernutrition exclusively through its philanthropic activities. The Kraft Heinz Micronutrient Campaign aims to address micronutrient deficiencies among undernourished children in developing countries. It also partners with various stakeholders to improve the reach of its campaign such as Rise Against Hunger in developing countries.

Priority areas for improvement

• The company produces breast-milk substitutes (BMS), mostly but not exclusively in the form of complementary foods often labelled as suitable for consumption from four months of age, so its marketing of these products has been assessed in the BMS Marketing sub-ranking. Kraft Heinz ranked sixth (last) on BMS marketing and therefore the maximum adjustment of -1.5 was applied to its initial Corporate Profile score of 0.75 out of 10. Thus, Kraft Heinz scored zero out of ten and ranked joint last on the final 2018 Global Index ranking. It therefore has significant scope to improve its policies, practices and disclosure relating to nutrition and BMS marketing.
• To demonstrate to stakeholders that Kraft Heinz recognizes the substantial risks and challenges that nutrition issues pose to its business and society, the company should publish more about its nutrition-related commitments, policies and practices. Further, it is encouraged to engage with ATNF, as this would allow a more complete assessment of its policies and practices.
• Publishing its Nutrient Profiling System (NPS), which the company reportedly has but provides no details about, would lead to a better understanding of the company’s approach to nutrition in its products.
• Commitments and examples of activity related to relevant nutrition topic areas, such as the affordability and accessibility of healthy products or the use of health and nutrition claims on labels are very limited or non-existent.
• Kraft Heinz should develop and report on commercial approaches to address undernutrition in developing countries.
• Kraft Heinz ranks sixth on the Product Profile with a score of 5.7 out of 10, based on an assessment of its major product categories in nine countries. Kraft Heinz was estimated to derive 41% of its total 2016 sales from healthy products, i.e. those that achieved a rating of 3.5 stars or more on the Health Star Rating (HSR) system. These findings illustrate that Kraft Heinz has significant scope to improve the healthiness of its portfolio through product reformulation, innovation and/or acquisitions or disposals.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.

Contact

Access to Nutrition Foundation
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3511 MH Utrecht
The Netherlands
+31 (0)30 410 09 16

info@accesstonutrition.org

Funders

Bill & Melinda Gates Foundation

Ministry of Foreign Affairs

Robert Wood Johnson Foundation

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