U.S. Spotlight Index

Global Index

India Spotlight Index

Global Index 2018

Campbell Soup Company

12 (2015)



Product Profile


Nutrition General

A Governance (12.5%)
B Products (25%)
C Accessibility (20%)
D Marketing (20%)
E Lifestyles (2.5%)
F Labeling (15%)
G Engagement (5%)


Corporate Profile

# of employees
Market capitalization
Not available
Reported product categories
Soups, Sauces, Beverages, Baked Goods, Snacks, Baby Food
Total revenues*
$7,961 m
Reported revenue by geography**
United States 77%, Other countries 13%, Australia 8%
* Source: Morningstar, USD historic exchange rate ** Source: Morningstar

Main areas of strength

• Campbell’s score has increased from 2.4 in 2016 to 4.0 out of 10 in 2018. The company now ranks tenth, an improvement compared with the 2016 Global Index. It shared more information than for the 2013 or 2016 Indexes, which had a positive impact on its performance.
• Campbell’s has made a strategic commitment to “be the leading health and well-being food company.” To achieve its ambition, in FY2015, it developed new corporate ‘Strategic Imperatives’ which include offering fresh packaged food, and adding vegetables and wholegrains to its products to respond to consumer trends. This commitment to grow through a focus on healthy foods is exemplified through recent acquisitions. Campbell’s also reports that it generates increasing levels of sales from products that ‘promote positive nutrition’ and have ‘limited negative nutrients’.
• Through its Consumer Goods Forum membership, the company makes a broad range of global nutrition-related commitments on the accessibility and availability of healthy products, product reformulation and fortification for vulnerable populations, product information and responsible marketing, and education about healthier diets and lifestyles.
• By the end of FY2016, Campbell’s had removed all partially hydrogenated oils from all relevant products and met a salt reduction target. Campbell’s shared more information and evidence on its maximum thresholds for levels of ‘negative nutrients’ and minimum levels for ‘positive nutrients’, which were developed with guidance from experts and tailored to different countries’ national dietary guidelines. This is a positive step.
• Campbell’s provides back- and front-of-pack nutrition labeling in line with its labeling policy on all of its products globally. This is a leading practice in terms of the level of product coverage among the companies assessed.
• Campbell’s reported which topics it engages with regulators on and provided evidence of comprehensive and well-structured stakeholder U.S. engagement.

Priority areas for improvement

• Campbell’s has not set clear targets for the number of products that will meet its thresholds by a certain date for its three types of ‘nutrition and wellness choices’. It is encouraged to set such targets and report annually on its progress in meeting them.
• It is also encouraged to set and disclose consistent maximum and minimum thresholds for products for all markets in which it operates, covering all key nutrients, and targets for reformulation with dates for achieving its targets. The company should also move towards using an NPS that analyses and enables comparison of products’ overall nutritional quality in all markets.
• Campbell’s is urged to formalize its commitments on accessibility and affordability within a policy and to articulate clear targets in this area.
• Campbell’s does not commit to exclusively supporting nutrition education and healthy lifestyles programs for consumers designed and implemented by third parties but rather maintains involvement and allows branding of these programs. The company is encouraged to exclude all brand-level sponsorship for such programs and commission evaluations of them by third parties with relevant expertise.
• The company could strengthen its child-directed marketing commitments by adopting a stricter audience threshold and committing not to market in secondary schools. To achieve best practice, it should commission independent audits of its compliance by a completely independent third-party and disclose the results.
• Campbell’s ranks shared fifth on the Product Profile with a score of 5.8 out of 10, based on an assessment of its major product categories in seven countries. Campbell’s was estimated to derive 40% of its 2016 sales from healthy products, i.e. those that achieve a Health Star Rating of 3.5 or more which illustrates that it has significant scope to improve the healthiness of its portfolio through product reformulation, innovation and/or acquisitions or disposals.

Improving nutrition for all

The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.


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