Areas of strength
- ConAgra’s strategic roadmap, Our Recipe for Growth, includes a citizenship pillar as one of its five strategic business areas of focus. Health and nutrition is identified as an important element of this pillar.
- ConAgra has strengthened the language of its commitment to affordability since the 2013 Global Index, stating the company wants, “Nothing more than to make safe, delicious, affordable and nutritious foods.”
- ConAgra has committed to provide both back-of-pack (BOP) and front-of-pack (FOP) nutrition labeling. Its BOP labeling includes all key nutrients recommended by the Codex Guidelines on Nutrition Labeling. Information is provided on the basis of recommended daily values.
Areas for improvement
- ConAgra’s overall rank in the 2016 Global Index is sixteenth, down from seventh in the 2013 Global Index. The factors contributing to decline in performance include, the company’s lack of an a Nutrient Profiling System (NPS) and overall limited disclosure relating to all ATNI categories.
- ConAgra has not recognized the priorities set out in the World Health Organization (WHO) Action Plan on the Prevention and Control of Non-communicable Diseases, which should be used by companies as a guide for developing an effective approach to tackling nutrition issues.
- In the absence of an NPS, ConAgra lacks an effective framework to guide product reformulation and healthy product R&D.
- ConAgra could also improve its performance by setting reduction targets for negative nutrients such as saturated fats, trans fat, and sugars, as well as targets to increase the proportion of fruits, vegetables, fiber and wholegrains in products.
- As in the 2013 Global Index, the company does not emphasize healthy products in its activities to improve access to foods. ConAgra should focus on this as a priority, given that one of its important business lines is the manufacture of foods to be sold under the brand names of food retailers, often at relatively lower prices.
- ConAgra still does not commission independent audits of its practices related to its marketing to children. The company conducts self-assessments that are monitored by the Children’s Food and Beverage Advertising Initiative (CFBAI). While compliance is also assessed through the CFBAI, independent assessment conducted by an external party would demonstrate best practice.