Ferrero SpA

Ferrero SpA

Company Profile

Headquarters
Italy
Market capitalization
Privately Owned
# of employees
21,500 as of December 2011
Revenues
USD 9.02bn (EUR 7.2bn)
Reported product categories
Bakery products, sugar, confectionary, chocolate, chocolate spreads, beverages
Reported revenues by geography
Europe 82%, North America 5%, Central and South America 5%, Asia 4%, Africa and Middle East 3%, Australia 1%
Areas of Strength
  • Ferrero’s annual sustainability report covers its global nutrition-related initiatives and is subject to external verification, which is a leading practice.
  • Ferrero is one of a handful of companies assessed by ATNI to follow the International Chambers of Commerce’s Framework for Responsible Food and Beverage Marketing Communications with respect to its marketing to all audiences.
  • The company is committed to providing comprehensive front- and back-of-pack labeling globally.
Areas for Improvement
  • Fererro should extend its policy on marketing to children beyond the commitments made through its support of the industry-led marketing pledge to which it adheres. Stronger commitments should be made relating to, among other things, extending its coverage to all media, not advertising any of its products to children under 6, and extending the scope of application to include areas in and near secondary schools and places where children gather.
  • The company could strengthen its approach to consumer education by providing greater information on its role in the programs it supports and by commissioning and publishing independent evaluations of the outcomes generated by those programs.
  • Ferrero’s health and wellness initiatives for its employees are limited in scope and scale and could be extended to increase its contribution to improving its employees’ health.
  • Enhanced reporting on lobbying and advocacy practices, as well as greater detail about the results of its stakeholder engagement, would allow stakeholders to better track the company’s nutrition-related activities.

You are here