Category B - Products

Category B - Products

B  Formulation of appropriate products

(25% of overall score)

Companies can help consumers make healthier choices by improving the nutritional quality of foods available to them. This Category addresses corporate efforts to achieve this through research and development (R&D), new product formulation and reformulation of existing products. It tests whether companies can demonstrate the nutritional quality of products suitable for children, whether healthy options are available across their portfolios and whether snacks and indulgent products are offered in appropriate portion sizes and packaging. It also assesses the quality of the Nutrient Profiling Systems (NPSs) that companies use to guide their product formulation efforts, if they employ one.

This Category consists of two Criteria:

B1 Product formulation

B2 Nutrient profiling

To perform well in this Category, companies should:

  • Make commitments and set targets for R&D spending aimed at improving the nutritional quality of their portfolio.
  • Set targets for negative and positive nutrients1 to improve the formulation of products across their entire global portfolio, setting a baseline and target year for achieving them.
  • Demonstrate progress by tracking and publishing the percentage of products that meet the targets, the percentage of products that meet the overall healthy standard and the amount by which that level has increased between 2012 and 2014.
  • Capture and publish the percentage of products that meet the standard they have set for products to be advertised to children in the U.S., EU and rest of the world.
  • Demonstrate that healthy options are widely available across their brands for adults and children, and that portion and package sizes for snacks and indulgent products have been limited.
  • Commit to offering healthy and appropriately fortified foods that help to address undernutrition.
  • Show that they focus their efforts to tackle undernutrition, funded both commercially and philanthropically, on priority countries and populations. Disclose their commitments, targets and performance in a consistent way that is easy to understand.
  • Adopt and disclose details of a robust NPS applied to all products in all markets.

Changes to the methodology compared to the 2013 Global Index:

  • Nine new indicators were added to section B1 – 19% of total scored indicators. These included requesting quantitative data on the percentage of the portfolio that meet the healthy standard that can be advertised to children and assessing whether companies are setting baselines and target dates for key ingredients such as fat or fruit. Other indicators were tightened and split to capture more detail (e.g. setting targets separately for all key nutrients and reporting performance on those targets).


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